H&M Autumn/Winter Activations

Over the past few weeks, global fashion retailer H&M have hosted a series of events in key cities around the world to celebrate the launch of their new Autumn/Winter 2024 collection.

This officially kicked off in London last month, with a launch party led by Charli XCX and featured DJ sets from Jamie xx and SHERELLE, amongst others. 

We recently added our Sony stamp to the series by curating a community block party outside the brand’s flagship NYC Mercer Street location, featuring DJ sets from RCA’s very own KAYTRANADA and Channel Tres. The star-studded guest list included Amelia Gray (host), Damson Idris, Emily Ratajkowski, Lucky Blue Smith/Nara Smith and Evan Mock to name a few.

Earlier that day, H&M SoHo had kicked things off with The Talks—a conversation about individuality, music, and fashion, moderated by Venus X and Ian Isah —followed by The Listening Room, an immersive music experience, curated by COLORS.

The celebrations continued into the evening, with the vibrant block party behind H&M SoHo open to fans of both KAYTRANADA and the fashion brand. Press coverage was widespread, with recaps from the likes of Vogue and Paper Magazine (incl. an interview with Channel Tres), highlighting what went down!

This thoughtfully curated series underscored H&M‘s dedication to uniting music and fashion, whilst also engaging local communities around the world.