KAYTRANADA & CHANNEL TRES | H&M

In celebration of the launch of their new AUTUMN/WINTER 2024 COLLECTION, global fashion retailer, H&M, hosted a series of events in key cities around the world, which our brand partnerships team played a part in programming for the NYC EDITION.

The events kicked off officially in London with a launch party led by CHARLI XCX and featured DJ sets from Jamie xx and Sherelle, amongst others. 

We added our Sony Music stamp to the series by curating a COMMUNITY BLOCK PARTY outside the brand’s Flagship NYC Mercer Street location, featuring dj sets from RCA’s very own KAYTRANADA and CHANNEL TRES. The star-studded guest list included Amelia Gray (host), Damson Idris, Emily Ratajkowski, Lucky Blue Smith/Nara Smith and Evan Mock, to name a few. 

Press coverage was widespread, with recaps from the likes of VOGUE and PAPER MAGAZINE (including an interview with Channel Tres), highlighting the success of the partnership. This thoughtfully curated series underscored H&M‘s dedication to uniting music and fashion, whilst also engaging local communities around the world.