TOM GRENNAN | POPCHIPS

TOM GRENNAN partnered with POPCHIPS to promote the release of his first Top 40 single from the new campaign, ‘HIGHER’, which debuted on September 20th 2024.

The collaboration was officially launched at Tom’s headline show at GUNNERSBURY PARK in August, where 25,000 fans gathered for a sold-out performance. At this exclusive event, attendees were given the opportunity to be among the first to hear ‘Higher’ and participate in a special popchips FAN VIDEO. One lucky fan was also given a memorable BACKSTAGE EXPERIENCE, meeting Tom and discussing his music alongside their shared enthusiasm for popchips.

Our brand partnerships team, in collaboration with INSANITY RECORDS, played a key role in executing Tom’s ‘Higher’ pre-save campaign. We strategically placed QR CODES throughout Gunnersbury Park, encouraging fans to pre-save the single and a treasure hunt on-site, rewarding winners with a copy of Tom’s UK #1 album, ‘What Ifs & Maybes’.

2025 has started with Tom’s face being on all packs of popchips packets, nationwide, with various retailer activity across stores. This marks the beginning of an exciting partnership between Tom Grennan and popchips. Our team will continue to drive this collaboration forward, so be sure to stay tuned for more exciting updates.