2024 Wrap-up

2024 was a great year for the Brand Partnerships team, both across the UK and international roster.

Tom Grennan has been one of our superstar artists, with ambassador deals with both Gillette and popchips. It was hard to miss his re-record of the iconic jingle, ‘The Best A Man Can Get’ across the Summer of Sport 2024, and Tom’s face is currently on every pack of popchips nationwide!

Being able to collaborate with our 4th Floor Creative departments has been a real highlight, as well as helping amplify artist activity with the labels; including Robots & Humans’ rising star Henry Moodie, RCA/Since 93’s queen Tems, as well as The Orchard’s powerhouse Raye and Columbia’s pop icon Perrie. Internationally, we’ve helped deliver H&M’s NYC Block Party campaign and worked with Zara Larsson on The Hundred Cricket Finals performance.

We look forward to working with our partners on lots of activity this year, but in the meantime, please enjoy our sizzle of some of 2024’s highlights.