Tom Grennan x Gillette

Insanity star Tom Grennan has joined forces with football legend, Ian Wright, for the latest campaign with renowned men’s grooming brand, Gillette. Tom was tasked with reworking the brand’s iconic jingle, ‘The Best A Man Can Get’, modernising the track whilst preserving its timeless charm. 

The Brand Partnerships Team at 4FC played a pivotal role in making this partnership a reality, and the Sync Team negotiated a deal for the original recording which saw the track used across Radio, Digital, Cinema and TV, with the ad premiering during a prime-time ITV football slot in the lead up to Christmas. Once the ink had dried on the contracts, Tom fully embraced the brand’s cutting-edge razor, bidding farewell to his iconic beard in a move that showed his love for the brand! 

The promotional footage, shot by the 4FC Video Production team features heartfelt interviews where Tom delves into his personal connection to the song, alongside captivating studio scenes with his band. Feedback on Tom’s performance as well as the Gillette razor-sharp technology has been stellar, a testament to the exceptional teamwork behind the project. Check out the track here and be sure to stay tuned for more in the coming months.