Tom Grennan | Gillette

Insanity star TOM GRENNAN has joined forces with football legend Ian Wright for the latest campaign with renowned men’s grooming brand, GILLETTE. Tom was tasked with reworking the brand’s iconic jingle, ‘THE BEST A MAN CAN GET’, modernising the track whilst preserving its timeless charm.

THE BRAND PARTNERSHIPS TEAM at 4FC played a pivotal role in making this partnership a reality, and the SYNC TEAM negotiated a deal for the original recording, which saw the track used across Radio, Digital, Cinema, and TV, with the ad premiering during a PRIME-TIME ITV football slot in the lead-up to Christmas.

In answer to fans requests to play the song live at every single summer show, he also walked onto stage to the jingle during his HEADLINE SHOW at GUNNERSBURY PARK, further cementing his connection to the campaign.

The promotional footage, shot by the Bad Bones Films team here at 4FC, features heartfelt interviews where Tom delves into his personal connection to the song, alongside captivating studio scenes with his band. Since the summer, we have also worked with Art of Football on a limited-edition football jersey which launched in January, in conjunction with charity, Football Beyond Borders.

Feedback on Tom’s performance as well as the Gillette razor-sharp technology has been stellar, a testament to the exceptional teamwork behind the project. Check out the track here or below, and be sure to stay tuned for more in the coming months.