Central Cee
JD Forever Forward Christmas Campaign

Step into the festive spirit with JD’s ‘Forever Forward’ Christmas campaign, an exhilarating celebration of creativity and resilience. The campaign, which launched last Friday, features Sony’s very own Joy Crookes and Central Cee, along with a star-studded cast including Chunkz, Kano, Nia Archives, and many other talented individuals. The campaign highlights the iconic JD duffle bag, showcasing its 25-year journey within British youth culture. The online and out-of-home Christmas campaign has garnered praise from notable publications such as Creative Review, Campaign Live, and Drapers. JD’s ‘Forever Forward’ encapsulates authentic moments, ranging from first kisses to lively street kickabouts, empowering the younger generation to embrace limitless possibilities. This holiday season, JD’s campaign serves as a joyful reminder to celebrate individuality and drive youth culture forward. Check the full ad out here.