Themes for 2025
Highlights
Our talented Insight Team have produced an in-depth analysis of the Themes For 2025.
The research drew from 30+ global trend and forecast reports and perspectives from our trusted partners at WGSN, Contagious and Canvas8.
The team explored 4 main areas: sociocultural factors, audience behaviours, brands and media, and digital and tech – with 3 trends included in each section.
From the concept of Common Lore (with a campaign case study into the enduring myth that Michael Cera founded CeraVe), to the widespread search for meaning amid a “relationship recession” and the resurgence of hobby apps and “slowware”, these trends offer valuable takeaways for reaching artists’ audiences and evolving our marketing to stand out in 2025 and beyond.
Across the 12 themes, we discuss implications for music, our artists and our communications. Using Cultural Upcycling as an example, we encourage readers to think about what analogue forms of marketing could be revamped for fans today.
Dive into the full report, which also includes an update on the 2024 themes here!
