Team GB X Paris 2024 X TikTok

Organised by our Sync team, TikTok is set to launch a new ad ahead of the Olympics and Paralympics, featuring the journey of a woman motivated by some of Team GB’s elite Olympians like Delicious Orie, Lauren Steadman, and Katarina Johnson-Thompson. Roger Sanchez’s ‘Another Chance’ adds an extra layer of inspiration, as the ad showcases these athletes sharing their fitness tips on TikTok, sparking the woman’s drive to pursue her own fitness goals. The ad ends with the motto “This is just the start”, followed by the message, “It starts on TikTok” celebrating TikTok as the go-to platform for inspiration and transformation. Watch here.