Nike ad for EUROS 2024!

As the international football tournaments approach this summer, Nike has released a new ad campaign called “Awaken Your Madness”. Kylian Mbappe, Earling Haaland, and Vinicius Junior star in the ad, showcasing the unique drive that sets elite players apart. Set to the spooky beats of Screamin’ Jay Hawkins classic “There’s Somethin’ Wrong with you”, the ad takes viewers on a wild journey through the intense rituals these athletes undertake to reach the top of their game. This culminates with the three players arriving in a stadium, where they meet the ‘godfather of footballing brilliance’ Ronaldinho, who emphasises that the real madness in football occurs when you play at your best “When the world is watching”