Patty&Bun | Mr Eazi
Brand Partnerships
Mr Eazi's Oh My Gawd Burger
When a line in your latest track is ‘Knock knock, guess who’s coming to dinner?’ it seems only right to partner with well-loved burger chain Patty&Bun to create a bespoke burger!
Afrobeats star, Mr Eazi, celebrated the release of his latest single ‘Oh My Gawd’ (featuring Major Lazer, Nicki Minaj and K4mo) by creating and delivering a Nigerian inspired ‘Oh My Gawd’ burger to media, influencers and fans across London. For those living outside the Capital, the tasty treat, featuring yam fritters, jerk mayo and Nigerian hot sauce all came together to create a DIY kit for people to make at home. The kit and burgers were then available for fans and consumers to buy online and in-store for a limited period of time following the launch.
With a QR code linking to the track and UGC from artists, influencers and fans, this was a great way to drive buzz around the launch of the single.
Featured Talent: Mr Eazi (Columbia UK)
