Lynx Music | Khalid

Working within Sony Music, we are acutely aware of how important fans are to our artists, and for the launch of Grammy-nominated artist KHALID’s platinum-selling sophomore album, FREE SPIRIT, we wanted to do something special. Linking up with leading lifestyle brand LYNX MUSIC, we delivered a unique, exclusive event for Khalid’s superfans. Competitions across the Khalid and Lynx Music social channels began the buzz with chances to win merchandise, building up to show day with prizes including hanging out backstage and spending time with Khalid himself. The experience was amplified further by having LADBIBLE working with us as the official media partner, capturing additional promo content with Khalid and Lynx ambassador/YouTuber CALFREEZY. 

 

Featured Talent – Khalid (Columbia UK)