Collaboration is a driving force behind some of the best work we do here at 4th Floor Creative and this was proven in a recent sync win for Columbia’s rising star Willow Kayne, the result of a collaboration between the Brands and Sync teams.
Fashion retailer Flannels enlisted the Brands team as they were on the lookout for that special someone to deliver a punchy track to suit their Christmas campaign. Fast-forwarding the release of Willow’s latest single ‘Opinion’ to coincide with the campaign this was a huge win for the emerging artist, especially with the extensive push the ads received from the brand side across Digital, TV and Social.

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