Tommy Hilfiger | Tom Grennan

Insanity Records’ leading singer/songwriter, Tom Grennan has teamed up with global fashion partner Tommy Hilfiger for their Spring 2021 collection.

Building on from 4th Floor Creative’s longstanding relationship with the Tommy Hilfiger team (see previous work here) – we were delighted to secure the lead musical talent for the SS21 campaign.

Tom is renowned for his work as an advocate for mental health activism, and was the perfect fit for the iconic brand’s ‘Moving Forward Together’ campaign, which focuses on building a better future for all. Hand-picked by Tommy as part of a collective of global changemakers, (which included the likes of Indya Moore, Jameela Jamil and Kiddy Smile), Tom shares his experience of giving back to the communities who have supported him, in the hope of inspiring others to do the same.

As part of the campaign, Tom will star on the front cover of Rollacoaster’s March issue, in addition to a feature in GQ Lifestyle, with further press looks in the pipeline – all perfectly culminating in the release of his highly anticipated forthcoming album, Evering Road – scheduled March 12th.