TOM GRENNAN | UEFA

In collaboration with our colleagues across the Sony Corporation, 4th Floor’s Creative Strategy team created an opportunity for Insanity’s Tom Grennan to combine his love of music and football. Working closely with Whisper, a joint venture production partner of Sony Pics TV who recently won a x3 season contract to produce the UEFA Champions League Magazine Shows – we created a moment for Tom to reach this football-engaged audience.

Through this partnership, for a production that sees huge global viewing figures each season, we were able to set up our Video Production team to co-produce a performance of Tom Grennan to appear in the show – aligning him even more with the football audience he impressed during this year’s soccer aid.

The partnership has seen 4th Floor work closely with Whisper on several aspects of the production.

See the Behind the Scenes of Tom’s performance below…