Tom Odell X Marie Curie On Hold

Adaptability is in our DNA, so when our friends at SAATCHI & SAATCHI wanted to create an emergency appeal campaign to support terminal illness charity MARIE CURIE, we stepped up. With less than a week to get this done, we turned to the music of TOM ODELL to accompany the ON HOLD campaign. It ran across radio, print, social media and TV, and was created to encourage advertisers and media owners to donate unused media space due to coronavirus, as a reminder that despite everything that has been put on hold, end-of-life care cannot be put on hold.