JAMES ARTHUR
SOS

Visual Creative

James Arthur has done it again – effortlessly baring his heart and soul in ‘SOS’ from his fourth studio album – and so it required a video to match that intensity. Tapping into inspired colour choices, moody lighting on a darkened street combined with James’s passion, the result is another unforgettable watch as James sings out to ‘save my soul’.

Directed by KC Locke

Commissioned by Michael Lewin.