Rio Rainz
BAD

Rio Rainz recently teamed up with the boys at RAD Films, looking effortlessly stylish as usual as he cruised nonchalantly through East London in a vintage car for his music video for ‘BAD!’. “Rainz describes ‘BAD!’ as high-energy, encouraging listeners to embrace their mischievous side and break free from conventions, celebrating individuality without fear of judgment”. Accompanied by an eclectic cast, Rio showcases his trademark boyish energy on this infectious new track. Directed by Nathan Ivor-Barlow and Marcus Prowse. Commissioned by Kat Cattaneo and Ella Lindsay.