Faithless x OTO CBD

The Brand Partnership and Production teams have come together to launch a campaign with Faithless and CBD brand, OTO. After 27 years, founding member of Faithless and one of Britain’s leading figures in the electronica scene, Sister Bliss, has cracked the code of how to get better sleep: by recreating the iconic 90s dance anthem, Insomnia, as a 27-minute sleep track. Our team also produced exclusive BTS content, spearheaded by our production team who fronted the creative development, shooting and content delivery.

In partnership with luxury CBD brand OTO, Faithless have remixed the original track and created Insomnia: Blissful Sleep Remix, incorporating a 15-piece orchestra and an ASMR updated reprise of the lyrics ‘I can’t get no sleep’. Marking the first time the track has been re-written since its release in 1995, the remix is designed to lull listeners into a deep, restorative sleep by dropping the tempo to match the resting heart rate BPM. The methodology is further backed with sleep science research by sleep expert James Wilson (aka The Sleep Geek).

The campaign had received extensive press coverage, including: NME, The Sun, Music Radar and Campaign. Check out Sister Bliss discuss the re-imagined version of the track below and listen to the full version here.