George Ezra
Drum Marketing Awards 2023
Highlights
George Ezra’s ‘Gold Rush Kid’ Experience on Roblox has won the ‘Metaverse’ category at The Drum Marketing EMEA Awards 2023! The campaign offered fans a gamified concert experience set within a whimsical environment, all inspired by George’s lyrical world. Read more about the experience here, and what The Drum had to say about the project here.
It was a competitive category – with nominated works from Mastercard, Heineken and Wimbledon amongst others – so huge congrats go to Team George & Closer management, Columbia Records UK, Sony Music Global Digital Business, Melon and Roblox!
Watch our Gold Rush Kid concert highlights below, and be sure to check out the other Drum winners.