Davido x Instagram
Digital
4th Floor worked closely with Meta in recent months to spotlight some of our biggest track trends and best Artist-created Reels on Instagram. So when they came to us looking for an huge event to create a series of Reels around, we knew that Davido’s massive UK show at The O2 would be perfect for the brief.
We collaborated with Columbia UK and UK International teams whose hard work turned the idea into reality and helped to create a first for Instagram in the UK. On the day itself Instagram shot content in the build-up to the show with Davido, capturing the hype and excitement of his own day, culminating with some great on-stage footage as well.
The resulting Reel has been posted on Instagram and Davido as a joint post, with almost 20m views. Watch the Reel here.