Two of our LEADING LADIES headlined THE HUNDRED’s 2024 cricket tournament, marking the opening and closing events with unforgettable performances.The Hundred is an action-packed, short-form format cricket series and has become a staple event in the sporting calendar, attracting a broad and diverse audience throughout the summer.
Shortly after the release of her DEBUT ALBUM ‘early twenties’, RCA’s very own CAT BURNS took to the stage at the opening event at THE KIA OVAL in South London. Cat performed four of her biggest hits during the interval between the two matches, singing to a sold-out stadium of over 25,000 cricket fans. 
Closing out the tournament, global pop star ZARA LARSSON headlined the final game at Lord’s Cricket Ground, lighting up the stage with her unstoppable energy and dancers. 
Our BRAND PARTNERSHIPS TEAM worked closely with the ENGLAND AND WALES CRICKET BOARD (ECB) to coordinate these performance opportunities, which were broadcasted live on BBC 2 and SKY SPORTS, where fans could tune in and watch the best of music and cricket!